- The commercial opens with a sentimental reflection on the meaning of “home” — a place to live, love, grow, and eventually outgrow.
- Introduces the role of a RE/MAX agent as a professional facilitating the transfer of homes between families, emphasizing the importance of trust and professionalism.
- Highlights RE/MAX agents as entrepreneurs pursuing their own hopes, dreams, and desires, distinguishing them from ordinary agents.
- Establishes RE/MAX’s dominance in the Southern African real estate market, selling more homes than any other company in the region.
- Mentions the growth of the RE/MAX network, with more agents joining daily to maximize their potential.
- RE/MAX fosters a culture of empowerment, seeing potential in others and enabling mutual success — from agents to clients.
- The company prioritizes serving its agents, supporting them in serving their clients, creating a cycle where “everybody wins.”
- Reassures clients that when it’s time to find a home, a RE/MAX agent is the professional they can rely on.
- Ends with the slogan “Welcome home,” tying back to the emotional resonance of the opening scene.
This commercial underscores the RE/MAX ethos of empowerment, service, and mutual success.
Team Pieter Kotze is proud to be associated with this brand:)